Explaining Apple’s Privacy Changes as they Affect Facebook Advertising
As you’ve likely heard, there will be some changes coming in 2021 on Facebook regarding new and updated Apple/iOS operating systems and customer data and tracking. In short, Apple has announced that in...
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Understanding Ads: Demand Generation Vs. Demand Capture
Far too little is written about high level strategy when it comes to digital advertising, but strategy is critical to success. At a base level, digital ads accomplish one of two things: generate demand...
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Understanding ROAS: Introducing Clarity to a Simple Metric
ROAS is the most commonly measured metric of success for ecommerce companies, but the general understanding of ROAS is woefully incomplete. Ad-attributed revenue divided by ad spend equals ROAS. It’s a...
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Focus & Permission: A Strategic Approach to Landing Pages
When building a landing page, what is the ultimate goal that you want to achieve? Fast loading speeds? Perfectly targeted copy? Utilizing negative space to such a degree that it puts the best graphic...
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Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead
Smart Shopping Replacement Account Structure or: How I Learned To Stop Worrying and Love Performance Max The rise of Google’s automation is inescapable, and for many advertisers this brave new world...
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Google is Robbing You… and You Can’t Stop Them
If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs. The harsh and ugly truth is that Google, the largest ad platform in the world, has become...
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Google Takes On TikTok – How To Run A YouTube Shorts Campaign
To many advertisers, paid social and PPC are seen as two separate worlds in the solar system of digital advertising – and for good reason. Both channels have their place in an effective marketing...
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How Meta & Google Complement Each Other
Meta and Google Search are undoubtedly the two titans of paid digital marketing platforms. Luckily for advertisers, these two main platforms work synergistically to push potential customers down the...
View ArticleA Winning Google Ads Setup For DTC Brands
Most ecommerce brands view Google as an afterthought behind Meta. They think that Google is not a strong acquisition channel for new customers. This is entirely untrue. We work with dozens of ecommerce...
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6 Essential Creatives To Run In Your Meta Account
Creative is the absolute biggest performance lever in paid social. It is what gets our foot in the door to connect with our target audience and lead them to purchase, so it has to be one of your top...
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CRO and Landing Pages Are No Longer Optional
It’s no secret that businesses advertising online are being squeezed between rising ad costs and increasing competition. Scaling profitably has never been harder. The competition is making more and...
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Flat Fee Agency Retainers Are Killing Your Brand’s Growth
If you’re working with a digital agency that charges you a flat monthly fee, they’re either overcharging you now or they’re going to be under-servicing your account in the future. Either way, your...
View ArticleWhy Your Meta Ads Performance Is Declining
Running Meta ads is a lot like being an explorer searching for valuable resources. Just as oil prospectors scout for the best drilling locations, performance marketers hunt for the most promising...
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How We Redeveloped Our Creative Studio
At Taikun Digital, we believe that great performance marketing is an art of continuous refinement. We were delivering high-quality ads that our clients loved, but we saw an opportunity to push our...
View ArticleHow to Successfully Manage Upper Funnel Campaigns on Meta
At Taikun Digital, we’ve seen it time and again. A client’s Meta campaigns are running smoothly, but then… they hit a wall. Conversion rates flatten. CPAs creep up. Growth stalls. That’s when it’s time...
View ArticleLess Is More: How We Simplified Our Meta Ad Strategy To Drive Performance
In the ever-changing world of performance marketing, complexity isn’t always the answer. I’ve watched countless brands overcomplicate their Meta advertising, creating labyrinthine campaign structures...
View ArticleMeta Audit Trends: The Recurring Issues Holding Back Performance
Over the past few months, we’ve audited multiple Meta ad accounts across different industries, and the same core issues keep surfacing. While every brand has unique challenges, there are clear patterns...
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